Group Category Manager - Marketing & Brand Strategy

Join Kapal Api Global as a Group Category Manager and lead the strategic development of our marketing initiatives in the dynamic Bali market. This role offers a unique opportunity to shape brand direction, drive category growth, and execute high-impact marketing strategies. Based in Denpasar, you'll work closely with cross-functional teams to develop and implement marketing plans that align with business objectives.

As a Group Category Manager, you'll be responsible for overseeing the marketing efforts for a specific product category, ensuring it meets market demands and contributes to the overall business growth. You'll leverage your expertise in marketing and brand strategy to drive sales, enhance brand visibility, and foster customer loyalty.

With a competitive salary package of Rp 40,000,000 - Rp 60,000,000 per month, this is your chance to make a significant impact in the thriving Bali market while enjoying a dynamic and collaborative work environment.

📋 Tanggung Jawab Pekerjaan

• Develop and execute marketing strategies to drive category growth and enhance brand visibility.
• Oversee the marketing efforts for assigned product categories, ensuring they meet market demands and contribute to business objectives.
• Conduct market research and analysis to identify trends, opportunities, and competitive insights.
• Collaborate with cross-functional teams to develop and implement marketing plans, campaigns, and promotions.
• Monitor and evaluate marketing performance, providing insights and recommendations for continuous improvement.
• Build and maintain strong relationships with key stakeholders, including suppliers, distributors, and retail partners.
• Leverage digital marketing tools and platforms to enhance brand engagement and drive sales.
• Stay updated with industry trends and best practices in marketing and brand strategy.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum of 5 years of experience in marketing and brand management, with a proven track record in driving category growth.
• Proficient in using marketing software such as Google Analytics, Adobe Creative Suite, and social media management tools.
• Strong understanding of digital marketing strategies and platforms, including SEO, SEM, and social media marketing.
• Excellent analytical and problem-solving skills, with the ability to interpret data and provide actionable insights.
• Proven ability to lead and manage cross-functional teams, fostering collaboration and achieving collective goals.
• Strong communication and presentation skills, with the ability to effectively convey ideas and strategies to stakeholders at all levels.
• Familiarity with the retail and consumer goods industry, with a deep understanding of market dynamics and consumer behavior.

🛠️ Keahlian

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